What We've Heard

In November 2003 Michigan presented a web site (www.michigancoolcities.com) where visitors were invited to complete a questionnaire about what was important to them in choosing a place to live and work. By the end of April 2004, over 13,500 visitors had completed the survey. This site provides reports on survey findings and will be periodically updated as new information is produced.

The goals of the survey are to:

Develop a body of information to help Michigan cities use Cool Cities Initiatives as an economic development strategy. The information will help the community assess current assets, prioritize development, and create a strategic plan to attract the Creative Class. This strategy is intended to augment other economic expansion efforts of communities offering an additional tool for their development strategies.
Develop an information data base to help create a Michigan Approach called Cool Cities. While Creative Class theory has been well described and documented in "Rise of the Creative Class", it is likely that the application of the concepts will have some unique variations when applied to Michigan's situation. The research should help simultaneously identify the portions of Creative Class theory most relevant to Michigan, and identify additional issues not included in Creative Class theory important to attract young people to Michigan.
Support marketing strategies to create "buzz". While the creation of the supporting infrastructure within Michigan communities is important, the entire process can be significantly advanced by spreading the word that Michigan is making a deliberate effort to attract the Creative Class. Marketing efforts help by being proactive about letting target audiences know what Michigan communities offer thereby improving Michigan's status as a desirable place to live and work. The survey data will help provide a better understanding of who is in the Creative Class, what their expectations are, and how to more effectively communicate with them. The information will guide the creation of marketing strategies for communities interested in this program.