Branding for Revenue Growth
Your Brand is vital for organic business growth. It is the reason why current and prospective clients remember you and the reason why word of mouth spreads your reputation.
Brands are not static: they evolve in parallel with the experience, expertise and they grow along with your professional status.
Click on each button to see how we will create your personal brand
Your ideal current and prospective clients, their demographics, location, habits, job, income status, family status, influencers and detractors.
Define your professional qualities and benefits with emphasis to personal attributes as well as skills, expertise and special interests.
Develop a two sentence mission statement that sets you apart from the competition, reflects the entire branding process and resonates to the target client audience.
LOGO AND CREATIVE
Develop several options of logo variations, fonts, color palette, tag lines, iconography, typography and the creative brand guidelines to ensure consistency across media.
Define the brand tone of voice, i.e. personable vs formal, established vs modern, fun vs serious, accessible vs inclusive and develop the brand story and messaging.
CREATE THE BRAND
Gather everything together, create three thematically distinctive options for the client to review and chose.
Examine the branding and the overall reach of competitors. Review their ratings, websites, logos, paid promotion efforts and other marketing methods as well as major differentiators.
Got questions? Get in touch for a complimentary consultation about your brand strength