Law and Business Growth Solutions

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The pandemic created a surge towards everything digital. We really don't have time to wait.

COVID-19 has changed the business landscape and our lives for ever. The safety measures taken to combat the pandemic have become a new way of life. There will be no "back to normal". There will be a "new normal" and it will be a leap into the digital space. 

As in every industry sector, some business will fail to adapt and some will change gears and thrive . Re-launching and marketing your business in the digital space is of outmost importance. Offering state of the art virtual appointments will be the norm and will be expected by your office.

COOLCITIES offer the full spectrum of digital solutions for the Law & Business industry from branding and website design to social media management and digital advertising.

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CoolCities packages start from $290/month and include a custom combination of the following:

Intelligent Website

A cutting-edge, fully optimized for mobile web design with a single purpose: Awe visitors and convert them to bookings.

  • Chat module

  • Online payments

  • Online store

  • Online appointment booking

  • Client portal

  • Social Media integration

  • Reviews integration

  • Custom creative

  • Fluid, animated design

  • Expert mobile optimization

  • SEO

  • Booking forms

  • ADA compliance

  • Blog and weekly blogging

  • Monthly analytic and traffic reports

Digital Advertising

World class digital advertising. At a budget that fits even small offices.

  • Laser targeted demographics defined by your cuisine and locality

  • Multi-channel promotion, reach patients where they are

  • Channel Identification

  • Pay Per Click (PPC) advertising, not a single $ wasted

  • Email Marketing, patient relations preserved

  • Google AdWords, be discoverable

  • Facebook Ads

  • Instagram Ads

  • LinkedIn Ads

  • Monthly reports keeps you updated in full transparency

Social Media Management

Regardless of your location or profession, all clients spend several hours per day on Facebook, Instagram or other Social Media channels.

  • Media Channel Selection and Cadence 

  • Visual Brand Guidelines and Graphic Templates

  • Personal Branding - Tone of Voice Development 

  • Audience Identification/Targeting

  • Content bank creation

  • Scheduled posting

  • Influencer Marketing

  • Social Media Account growth

Search Engine Optimization

A great website without SEO is like building your business in the desert. None will see it. 

  • SEO strategy and audit

  • Industry research and positioning

  • Competitive intelligence

  • Keyword research and selection

  • SEO relevant, rich content

  • White hat backlinks

  • Metatags, page architecture and page structure optimization

  • HTTPS secure SSL certificate

  • Site speed optimization and world class hosting

  • SEO-friendly URLs

  • Local SEO

  • Social Signals

  • Continuous optimization

  • Monthly in depth reports and analytics

Continuous Content Updates

A vital component of discoverability is constant, fresh, relevant, scientific, medically sound content. Our marketing experts will create content that matters to your visitors and reflects your services.

  • Targeted relevance to your client needs

  • Useful, interesting, concise rich content

  • Stunning creative implementation and infographics

  • Value adding concepts

  • Attention getting thematics

  • Content amplification

  • Content optimization

  • Following trends, news and clinical relevance

  • Promotion to social media channels

  • Easy to read at variable pace, structured to attract different types of users

  • Action oriented, content that converts visitors to customers

Reputation management

and client outreach

One displeased customer may leave a long standing negative impact on your google reviews, yelp reviews, social media and other online channels.

  • Media listening and responding to reviews.

  • Survey deployment to clients to capture areas of improvement and manage dissatisfied clients before they write a negative review

  • Personalized approach to negative reviewers to request that they reconsider

  • Combine existing reviews into aggregate report to identify patterns and areas for improvement

  • Outreach to satisfied clients to prompt for positive reviews

  • Outreach to social media and platforms to remove unfair negative reviews

Ready to start? More questions?

CoolCities

220 Park Avenue South,

New York, NY, 10003

USA

C@CoolCities.com

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