Food Industry Growth Solutions

get more delivery requests, restaurant bookings

The pandemic created a surge towards everything digital. We really don't have time to wait.

COVID-19 has changed the food industry landscape and our lives for ever. The safety measures taken to combat the pandemic have become a new way of life. There will be no "back to normal". There will be a "new normal" and it will be a leap into the digital space. 

As in every industry sector, some restaurants will fail to adapt and some will change gears and thrive . Re-launching and marketing your business in the digital space is of outmost importance. 

COOLCITIES offer the full spectrum of digital solutions for the food industry from branding and website design to social media management and digital advertising.

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Break free from the predatory commissions by major online ordering platforms. Today's technology enables you to handle online orders directly from your website.

Let CoolCities help you:

  • Create a website with online ordering and payment system

  • Promote your menu locally, on laser targeted demographic audiences that will be more likely to order online.

Don't Pay commission for online orders

Move away from an Outdated website, lack of menu illustrations

Hungry restaurant website visitors respond to visual queues. Customers want to "see" your menu not to "read" it. The major online ordering platforms and apps have already been pushing restaurants to add photos for their dishes and maybe your menu on Seamless or Grubhub already looks better than the one on your website.

Let CoolCities help you:

  • Create a website that displays your dishes and converts visitors to online orders

  • Provide unlimited updates to your menus per request with 24 hours response

Don't rely only on good service to achieve customer loyalty. With so many restaurant delivery choices and fierce competition, especially in large cities, you need to stay in touch with our customer base. 

Let CoolCities help you:

  • Send outreach emails to your customers promoting your offers, new menu items, seasonal promotions and birthday wishes

  • Reach to your customers on social media while they're browsing their news feeds.

Don't Neglect your existing customers

Tailored solutions for relaunching your restaurant brand post-covid

CoolCities packages for the food industry start from $290/month and include a custom combination of the following:

Intelligent Website

A cutting-edge, fully optimized for mobile web design with a single purpose: Awe visitors and convert them to bookings.

  • Chat module

  • Online payments

  • Online store

  • Online appointment booking

  • Client portal

  • Social Media integration

  • Reviews integration

  • Custom creative

  • Fluid, animated design

  • Expert mobile optimization

  • SEO

  • Booking forms

  • ADA compliance

  • Blog and weekly blogging

  • Monthly analytic and traffic reports

Digital Advertising

World class digital advertising. At a budget that fits even small restaurants.

  • Laser targeted demographics defined by your cuisine and locality

  • Multi-channel promotion, reach patients where they are

  • Channel Identification

  • Pay Per Click (PPC) advertising, not a single $ wasted

  • Email Marketing, patient relations preserved

  • Google AdWords, be discoverable

  • Facebook Ads

  • Instagram Ads

  • LinkedIn Ads

  • Monthly reports keeps you updated in full transparency

Social Media Management

Regardless of your location or cuisine, all foodies spend several hours per day on Facebook, Instagram or other Social Media channels.

  • Media Channel Selection and Cadence 

  • Visual Brand Guidelines and Graphic Templates

  • Personal Branding - Tone of Voice Development 

  • Audience Identification/Targeting

  • Content bank creation

  • Scheduled posting

  • Influencer Marketing

  • Social Media Account growth

Search Engine Optimization

A great website without SEO is like building your restaurant in the desert. None will visit. 

  • SEO strategy and audit

  • Industry research and positioning

  • Competitive intelligence

  • Keyword research and selection

  • SEO relevant, rich content

  • White hat backlinks

  • Metatags, page architecture and page structure optimization

  • HTTPS secure SSL certificate

  • Site speed optimization and world class hosting

  • SEO-friendly URLs

  • Local SEO

  • Social Signals

  • Continuous optimization

  • Monthly in depth reports and analytics

Continuous Content Updates

A vital component of discoverability is constant, fresh, relevant, scientific, medically sound content. Our marketing experts will create content that matters to your visitors and reflects your specialties.

  • Targeted relevance to your client needs

  • Useful, interesting, concise rich content

  • Stunning creative implementation and infographics

  • Value adding concepts

  • Attention getting thematics

  • Content amplification

  • Content optimization

  • Following trends, news and clinical relevance

  • Promotion to social media channels

  • Easy to read at variable pace, structured to attract different types of users

  • Action oriented, content that converts visitors to customers

Reputation management

and client outreach

One displeased customer may leave a long standing negative impact on your google reviews, yelp reviews, social media and other online channels.

  • Media listening and responding to reviews.

  • Survey deployment to clients to capture areas of improvement and manage dissatisfied clients before they write a negative review

  • Personalized approach to negative reviewers to request that they reconsider

  • Combine existing reviews into aggregate report to identify patterns and areas for improvement

  • Outreach to satisfied clients to prompt for positive reviews

  • Outreach to social media and platforms to remove unfair negative reviews

Ready to start? More questions?

CoolCities

220 Park Avenue South,

New York, NY, 10003

USA

C@CoolCities.com

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